Steps To Optimizing Your HTML Codes
- Shelley Lowery -
Your key to success in online marketing and promotion is your web site. From
your title, keywords, meta tags, and text, to your over all site design,
each plays a very important role when optimizing your site. If your site
doesn't rank in the top 10 or 20 when doing a keyword search at the top search
engines, your target audience won't be able to find you.
About 80 percent of all web site traffic originates from the eight major
search engines. Most people will go to a search engine, type in a keyword
or keyword phrase and look through the top 10 - 20 results. Most of the time
they'll find what they're looking for in the first 10 results. The percentage
of click throughs are even smaller. Listing near the top and grabbing the
attention of your target audience is the top priority. There are many components
of your web page that you should pay close attention to when preparing it
for listing in a search engine.
The first step towards improving your listing is selecting the best keywords
and keyword phrases that best reflect your web page. Keywords are the foundation
of your web presence in the search engines.
* Keywords
To help you choose effective keywords and keyword phrases, there are two
important steps. First of all, get a Thesaurus and investigate synonyms for
your original keywords. Write these words down on a sheet of paper. Next,
perform your keyword and keyword phrases search at the major engines.
Pay close attention to the web sites that rank 1 through 10. View the source
code of these pages. Pay close attention to their placement of keywords in
the , <META> and <ALT> tags. Next, do a search for
your competitor's web sites and view their HTML source code. Noticing patterns
is your key to ranking above them.<BR>
<BR>
<B>* <IMG ALT> Tags</B><BR>
<BR>
An image alt tag follows your graphic address or url in your html code. These
words will be displayed in place of your graphics through an older browser
or when your visitors have their graphics turned off. To fully optimize your
graphics, insert several of your keywords in the alt tags of the graphics
located at the top of your pages.<BR>
<BR>
Example: <BR>
<BR>
<BR>
<B>* <TITLE> Tags</B><BR>
<BR>
The <TITLE> tag is the first thing that a user sees when your site
is returned by a search query. You only have a split second to grab your
targets attention. Place keywords that are most pertinent to your business
in the title tag. <BR>
<BR>
Effective title tags include only relevant keyword or keyword phrases. Avoid
non-indexing filler words, such as a, an, the, welcome and home page. <BR>
<BR>
Example: <BR>
<BR>
<TITLE>Dog Groomers Salon: Professional Dog Grooming Tips, Pet Care
and more.
* tags
tags are HTML code that enable the search engines to determine
what keywords are relevant to this specific site.
The META "description" tag will contain a description of your site. Make
sure your description contains some of your relevant keywords.
The META "keywords" tag will contain a listing of your keywords and keyword
phrases that are relevant to your site and enable a search engine to find
you.
Example:
* Text
Not only are the html tags an important part of optimization, but it is almost
just as important to add plenty of text to your pages. Your text should contain
each of your keywords used in different variations. I.E. If your keywords
are free, promotion, marketing, advertising, Your text might say something
like this; Promotion, Marketing and Advertising are the key to your success.
We offer many promotional resources, including; Free marketing articles,
classified advertising and free promotion.
Optimization will be your solution to winning the search engine wars.
About the Author:
Shelley Lowery is the Webmistress of Web Source - Your Guide to Professional Website Design and Development. Join The Syndicator, our new, free article syndication program and display complete articles w/photographs on your website that are automatically updated each week. http://www.web-source.net
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