An E-zine Publisher's Survival Guide
- Shelley Lowery -
Are you publishing an email newsletter? If you are then you probably already
know all of the great benefits, but for those who aren't, you really should
be. If you're serious about your Internet presence, having your own publication
will help you build a huge database of targeted customers. Studies have shown,
it may take several contacts with a prospective customer before closing a
sale. What better way to make those contacts and close those sales then by
having a complete list of targeted potential customers ready and waiting.
In addition, you can eventually make a nice income selling sponsor advertising
and classified ads.
Survival Guide for a Successful Online Publication
Provide your readers with the quality content they're looking for. A quality
e-zine should contain at least some original content, but it is also a good
idea to have some additional resources available. Before using any articles,
make sure you review the author's copyrights and make certain the article
may be published. If you're not sure, contact the author and request permission
to publish their article. Most articles for publication can be used in your
e-zine free of charge as long as the authors credits or resource box is
included.
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- Free Content -
-------------------
Article Announce - Writer & Publisher Exchange
http://www.web-source.net/article-announce
Subscribe:
mailto:article_announce-subscribe@egroups.com
E-ZineZ.com -
http://www.e-zinez.com/
Marketing & Advertising Supersite -
http://drnunley.com/
BizWeb2000 -
http://bizweb2000.com/articles.htm
Success Doctor -
http://success-doctor.com/archive.htm
IdeaMarketers -
http://www.ideamarketers.com/
--------------------------
In order to gain new subscribers for your publication, you must continuously
promote it. There are many sites on the Internet that will list your e-zine
free of charge.
-----------------
- Listing Sites -
-----------------
eZINESearch -
http://www.site-city.com/members/e-zine-master/
EzineSeek -
http://www.ezineseek.com
E-ZineZ.com -
http://www.e-zinez.com/
Flying Inkpot's Zine Scene -
http://www.inkpot.com/zines
John Labovitz's ezine-list -
http://www.meer.net/~johnl/e-zine-list/
--------------------------
A discussion list is a group of individuals who have mutually subscribed
to receive posts from other individuals on the same email list. Discussion
lists provide a great way of communicating with other people with the same
interests. Although blatant advertising is prohibited, signature lines (sig
files) are acceptable. Include your e-zine subscription information in your
sig file.
----------------------------
- Email Discussion Lists -
----------------------------
zine-talk
http://www.infojump.com/publishers/res/zine-talk.html
epub
http://www.onelist.com/viewarchive.cgi?listname-epub
--------------------------
Subscribe to these wonderful publications for a wealth of quality information
to assist you in all aspects of publishing your e-zine.
----------------------------
- E-zines about E-zines -
----------------------------
Article Announce - Writer & Publisher Exchange
http://www.web-source.net/article-announce
Subscribe -
mailto:article_announce-subscribe@egroups.com
Writers & Publishers Connection
subscribe -
mailto:writers98@aol.com
Ezines - Publishing & Promotion
http://www.ezine-publishing.com/newsnet/archives.htm
Ezine-Tips
http://Ezine-Tips.com
Writers & Publishers Online
subscribe -
mailto:wpo-on@mail-list.com
The List-City Report - The Ezine on Ezine advertising
subscribe-
mailto:listcity-on@mail-list.com
Zine Roundup - News from other 'zines
subscribe-
mailto:zine-on@mail-list.com
--------------------------
Announcement Lists provide a great way to announce your new publication to
their entire list of subscribers. Subscribe to these email lists to announce
your e-zine. Make sure you review their posting guidelines prior to making
your posts. Look through some of the other posts to get an idea of how your
post should look.
---------------------------
- Announcement Lists -
---------------------------
New List - Announcement list for new e-zines.
http://www.scout.cs.wisc.edu/scout/new-list/
AAnnounce
http://www.onelist.com/viewarchive.cgi?listname=-AAnnounce
NewJour List
http://gort.ucsd.edu/newjour/subscribe.html
Promote
http://www.mail-co.com/promote.htm
New-List.com
http://New-List.com/
--------------------------
A discussion Forum is threaded discussion on a web or message board. This
is a great way to get your name out into the Internet community and make
some new friends and/or customers. Although blatant advertising is prohibited,
signature lines are acceptable.
-------------------------
- Discussion Forums -
-------------------------
We Talk Zines!
http://www.ezine-publishing.com/bbs
EzineSeek - Email Publishers Forum
http://www.ezineseek.com/forum/index.cgi
Biz-Gold Discussion Board
http://www.profitinfo.com/discuss/marketing/
--------------------------
Webrings are groups of sites with similar content all linked together to
exchange traffic. If you don't have a web site for your publication, you
definitely need to get one. Having your own site will enable you to give
your visitors an in depths look at exactly what your publication is all about.
You can include highlights of upcoming issues, polls, archives and a subscription
box to enable your visitors to easily subscribe. When you've gotten your
site set up, you can join a webring and benefit from all the traffic you'll
receive from the other sites in your group.
-----------------------
- E-zine Webrings -
-----------------------
E-zine Webring -
http://ezinewebring.hypermart.net/
ZinesOnline Webring -
http://members.tripod.com/adm/popup/roadmap.shtml
World Of Newsletters Webring -
http://bizx.com/newsletter_ring.html
--------------------------
Trading Ads with fellow publishers is one of the best ways to build your
subscriber base. It's as simple as it sounds. You simply contact the publisher
you're interested in exchanging ads with and ask them if they would be interested
in an ad exchange. If they're interested, you would then run a classified
ad promoting their e-zine in your publication in exchange for them running
your classified ad, all completely free. Here are some great resources to
assist you in the process.
-----------------
- Ad Trading -
-----------------
Ezine Publisher Trade List
http://www.bizpromo.com/ezinetrades.htm
Media Peak - AdSwap
http://www.mediapeak.com
E-ZineZ Ad Exchange
http://www.e-zinez.com/classpro/viewads.html
Publishers' Business Exchange
http://www.cashconnection.com/publisherssite.htm
I-Barter
http://www.i-barter.com
Free Barter Exchange
http://www.loska.com/barter
Ezine-Swap
http://www.promotefree.com/eswap.htm
Subscribe:
mailto:ezine-swap-sub@promotefree.com
--------------------------
Participate in newsgroup discussions. As with most discussion lists or groups,
blatant advertising is prohibited, but sig files are acceptable. Before posting
to any newsgroup, read the groups policies and review other posts to give
you an idea of how your post should look.
------------------
- Newsgroups -
------------------
alt.zines
alt.ezines
alt.etext
alt.binaries.zines
comp.infosystems.www.announce -
(Read FAQ prior to submission)
http://www.sangfroid.com/charter.html
--------------------------
Winning awards is a great way to build your subscription base. Stop by any
of the following sites and submit your publication for a possible award.
----------------------------------
- E-zine Awards & Reviews -
----------------------------------
Best Ezines
http://www.bestezines.com
Techmailings List of the day
http://www.techmailings.com
Choice Ezine Award
http://ezineseek.com/award/index.html
E-ZineZ Excellence Award
http://www.e-zinez.com/eaward.htm
--------------------------
Write a press release and tell the world about your publication. If you're
not comfortable with writing your own press release, Dr. Kevin Nunley will
write it for you at a very reasonable price.
http://www.drnunley.com/
Visit any of the following sites to send out your press release.
--------------------
- Press Release -
--------------------
Gebbie Press -
http://www.gebbieinc.com/
Press Promoter -
http://www.presspromoter.com/
Press Release Network -
http://www.pressreleasenetwork.com/index1.html
PRWeb -
http://www.prweb.com
Internet Wire -
http://www.internetwire.com/
BBL Internet Media -
http://bblmedia.com/
--------------------------
Don't forget about offline promotions. There are still millions of people
around the world who aren't online. Place your ads in newspapers, magazines,
etc.
-------------------------
- Offline Promotions -
-------------------------
Gebbie Press -
http://www.gebbieinc.com/
NewsDirectory Newspapers -
http://www.ecola.com/news/press/
Newspapers Online -
http://www.newspapers.com/
This guide is just a small example of e-zine publishing and promotion. For
a complete e-zine tutorial with hundreds of resources, download the free
e-book entitled, "E-zines: A Complete Guide to Publishing." This free e-book
received a 4-star Editors Pick from ZDNet.
About the Author:
Shelley Lowery is the Webmistress of Web Source - Your Guide to Professional Website Design and Development. Join The Syndicator, our new, free article syndication program and display complete articles w/photographs on your website that are automatically updated each week. http://www.web-source.net
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