Pay Per Click Smarts
- Brian Garvin -
This article is Dedicated to teaching you how to use Pay Per Click Search Engines and turn them into your own Personal Cash Machine. First of all, let me start by telling you what not to do. As a General Rule, I never Bid over 10 Cents Per Term. Try Visiting http://www.goto.com and do a Search for Website Hosting and Check out the Top Bids..
At $4.68 per bid, you would have to have a 20% conversion ratio to make any profit. That's way above the Standard Sales Conversion Rate. Plus, this term is highly searched, so it will cost this company a small fortune just to maintain their listing on one search term! Also, this is flat-out dangerous, and here's why. What's to stop a dishonest competitor from clicking on this link 250 times just to get them to cancel or lower their bid? If someone did this, it would cost them $1,170.00, a pretty big chunk of change. I can have 1,500 CD's burned for this price and resell them for Tens of Thousands of Dollars!
So what's the answer? The answer is to bid 1-10 Cents Per Term on what I like to call Derivative Key Words. In other Words, use the Goto Suggestion Tool and enter Website Hosting, a very competitive search topic on the internet today. You'll find about 50 keywords related to this. Once you scroll down the list a bit, sure, the number of searches decreases, but so does your bid price, which is the entire philosophy behind Pay Per Click Search Engines, to draw Targeted Traffic for Pennies, Not Dollars!
Here's a Graphical Illustration of the Goto.com Search Suggestion Tool..
What you do is bid on all the related (derivative) keywords. If you write down these keywords from your first Suggestion Search and do a Search Suggestion on these, you'll even come up with hundreds more. What you do is bid on each of these terms for 1 Penny Each, which is the lowest bidding price allowed with Goto.com. Once you do this, Goto.com has to manually approve your words. This takes about 1-2 working days. Once they do, wait a week or so. Then you can always adjust your bids to get you more traffic. As a General Rule, when adjusting my bids at Goto.com, I usually adjust my bids to get me in the top ten as long as the bidding price is under 5 Cents Per Click. If not, I just leave the bid at 1 Cent. People will still visit my site, since people love options!
To me, using Pay Per Click Search Engines isn't a price game, it's a Targeted Traffic Game. How many Qualified Visitors can I get to my Website for $1.00? That's all I care about. I will never compete with anyone using these services. While the fellow above will get one Guaranteed Visitor for $4.68, I'm Guaranteed over 250 Unique Visitors for my $4.68 since I bid on so many keywords. Plus, Goto.com has contracts with most of the Metacrawlers such as Dogpile.com and Metasearch.com. This means, if I can get top 10 positions on some of these related keywords, I'll come up in the top 10 on these Search Engines as well, and the Meta Crawlers get Millions of Unique Visitors per Month, so in reality, I'm getting more than my bid's worth this way.
Try Doing a Search on these 10 Sample Keywords at Goto.com, and you'll see www.garvinweb.com there. You won't always see me in the top 10, but you'll see me in the top 40, which currently comes up on the first page of results.
- Affordable Web Hosting
- Affordable Web Site Hosting
- Business Web Hosting
- Ecommerce Web Hosting
- Host4profit.com
- Hosting Web Site
- Inexpensive Web Hosting
- Internet Web Hosting
- Internet Web Page Hosting
- Internet Web Site Hosting
Remember, these are just 10 Examples. I bid on 119 Keywords Related to Web Hosting. At the time of this writing, I've received one signup and paid less than $1.00. My Income is currently over $100.00 Per Day now just using this one technique, promoting 4 different programs I'm currently campaigning. I currently get about 125 Unique Visitors Daily using this approach, and pay about $1.50 Daily to Goto.com for this Targeted Traffic Service.
Also, this doesn't take into consideration people that decide to join my Mailing List, or people who decide to surf into my main site, fill out my Guest Roster or purchase another product from me. It's happened to me several times, in fact, it happened today! Someone purchased Press Blaster through a search term which I bid on at Goto.com for 1 Penny, sent me an email and wanted to be notified when one of my future projects I'm currently working on would be released. I know we will both make good money together, since I checked out his website and he sounds like a Serious Prospect.
Better Yet, I just received my first Order for Viagra today, and I'm only about 20% through my Bidding on Keywords related to that! The beauty of it is, there are thousands of different niche topics you can use this technique on. I would imagine someone selling something less popular like Horseshoes or John F. Kennedy Memorabilia could make a small fortune using my technique as a hobby.
Don't have a product? No Problem. Go to http://www.affiliatesdirectory.com or visit http://www.associateprograms.com, and you'll find thousands of Affiliate Programs you can join free of charge in almost every category imaginable. My Advice to you is, find a program in a niche category that compensates well, covers a narrow, low competitive market, write a nice one page review, post it on your Website, and use the Goto.com techniques explained in this article to Drive Targeted Traffic to it for Pennies. Then, once a week or so, check your logs to make sure you're getting off to a great start.
A great thing about Goto.com is that they only Require a $25.00 Deposit to get started, and you don't need a Credit Card. That's right, you can use Old Fashioned Snail Mail and Mail in your Order. Then, they'll open up an Account in your Name and you can Start Bidding right away and once they receive and process your order, they'll open up your Account Immediately. How it works is simple. Everytime someone clicks on your links, your account slowly diminishes until it's used up. Your account will be frozen (taken offline, but NOT deleted), until you send in another payment. Of course, if you have a Credit Card, they make it very easy to control your account online.
Another Tip regarding Goto.com. If you Bid on Web Hosting Service, bid on Web Hosting Services. If you're bidding on a multiple phrased keyword, Goto.com will not recognize them as the same. However, for single Keywords such as Website and Websites, Goto.com does recognize them as the same keyword. Hardly anyone knows this, so this is a feather in your cap.
Also, if you want to Expand Your Horizons, there are more Pay Per Click Search Engines than Goto.com. Just go to http://www.payperclicksearchengines.com for a Comprehensive Listing of Search Engines Currently Taking Bids. There are Dozens listed at this site.
I'm convinced that anyone willing to put in a couple hours a day for a few months can earn a nice extra income bidding on Goto.com Keywords. The Balls in your court, what's next?
About the Author:
Brian Garvin is the Manufacturer and Administrator of the MONEY! CD-ROM located at http://www.garvinweb.com/money - This system is currently helping Normal People earn BIG Money on the Internet. You'll receive Computer Training, 1,500 Page Website Ready to Upload, Instant Businesses and More. It's the Biggest Wealth Building Package Available on the internet, at a price ANYONE can afford.
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