How Your Web Site can Generate Over 25 Times
More Buying Customers in Less than a Year
- by Michael W. Campbell
Get Rid Of Everything On The Home Page
Put what you now call your home page inside your web site
and use it as a directory to navigate your site. Set up a
new home page, its sole purpose should be to attract a
major search engine and funnel the visitors inside, to your
site's directory. The home page should not contain any
frames, tables or scripts of any kind. Use plain simple
html consisting of title, headlines, links and body copy,
perhaps even a small graphic or two. You don't even need
meta tags on the home page.
Use More Than One Site
Retailers do it in the real world so why limit yourself to
one location in the virtual world. What is hosting going to
cost you, $25.00 a month? That's a drip in a ocean compared
to the enormous boost in traffic that more sites will
bring. Start with six web sites, mirror the content, put
slightly different headlines and meta tags on each of the
mirrored pages.
If your original site consisted of 10
pages, you now have 60 pages working for you in the search
engines. Since mirroring is being frowned on by some
lately, you might want to get around this by making each
site into a different product category. Simply make each
site highly targeted to one product line and tie the look
and feel of the various sites together by using the same
graphic design style and logos.
Cross Linking
Very important, make sure each page inside your site (not
the home pages) links to all your other sites and pages.
Each internal page will contain 59 links, the best way to
do this is with a 1x1 pixel transparent gif. Doing this
will beat the link popularity penalty that's employed by
several search engines. It will also create a self
maintaining "stickiness". Now it doesn't matter if the
engine tosses out all your pages except two of them. When
it comes to crawl again, the two pages that stuck in the
index have links to all your other pages, and the crawler
will find them again.
Set Up 150 Doorway Pages (I call them hook pages)
Yes it seems like a lot, but if you have products from 10
manufacturers and they each have 10 different models, thats
100 hook pages per manufacturer or 1000 hook pages in all.
Just start with your most popular makes and models, or
generic product categories.
Make two a week and you'll have
over 100 hook pages working for you in the search engines
by the end of the year. Will you be accused of spamming the
engine, no. They are not going to penalize you for
providing legitimate pages that contain content that people
are actually searching for. Do hook pages still work, yes.
Hook pages are my number one source for generating
visitors. They work extremely well.
Invert Your Database
Someone once told you that an online database is a good
thing, well not if you want to be found in the search
engines. If your database contains 2000 items, there might
be 100 different makes or models and they each have 20
different accessories. Make a static web page for each make
or model.
That will give you 100 additional highly targeted
pages working for you in the search engines. Price changes
are easy if your html software is like mine and can make
global changes to everything in a folder. Just add an item
number or sku number before the price. Then tell your html
software to search and replace all instances of that sku
number from old to new price.
Submitting an Announcing
Announce only one page per day to each search engine. If
you have 60 web pages it will take 60 days. Just be sure to
track which pages have been announced to which search
engines. If the search engine specifies that only the home
page can be submitted, follow the rules, you have been
cookied.
Summary
Get more than one site, mirror the content or put different
product categories on each. Just be sure to get domain
names with keywords in them. Put up a plain home pages -
but they'll be search engine beauties - that lead to your
"real" home / directory / navigational pages. Cross link
everything with invisible pixels. Write two hook pages a
week focusing on both generic product categories and
specific makes and models. Wait at least 24 hours before
submitting another page from the same domain to the search
engines.
There, in less than a year, you've gone from one site with
10 pages, to six sites totalling 60 pages, plus 100 hook
pages, plus 100 database pages, to a grand total of 260
pages working for you in the search engines. From 10 to
260, that's 26 times more likely to be found, 26 times
greater chance of having just the right keyword density to
be "flavor of the month". If you follow this simple formula
and put in the "sweat equity" required, you'll always have
at least 20 top positioned pages in the 8 major search
engines at any given moment in time.
Michael W. Campbell is the author of the new internet
marketing book "Nothing But 'Net: How I Generated
$750,000.00 in Internet Revenues in Less Than a
Year With Virtually No Advertising Costs."
FIND OUT MORE ABOUT MICHAEL CAMPBELL'S BOOK!!
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